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| Issue No 114 |  |
05 October 2001 |
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NewsWorkCover's Adverts 'Devoid of Meaning'
Unions have called on the WorkCover Authority to withdraw a costly print and television advertising campaign that has seemingly no connection to workplace safety. As the fund struggles under mounting debt, WorkCover has commenced the mainstream media campaign that revolves around the song 'Someone to Watch Over Me'. It differs from previous WorkCover campaigns that have been targeted directly at raising awareness of workplace safety and employer obligations. Instead, Labor Council assistant secretary Mark Lennon says the current advertisements appear to be an exercise in marketing WorkCover's "brand recognition", featuring stylised images of fish buckets and nursing homes. "Why a monopoly provider like WorkCover needs to position it's brand is beyond me," Lennon says. "We have no problem with WorkCover raising public awareness of workplace safety issues, but the current campaign is devoid of meaning." "At a time when the WorkCover scheme is under alleged increasing cost pressures, the current campaign is nothing short of an insult." The Labor Council will approach the NSW Industrial Relations minister John Della Bosca to withdraw the advertisements and channel the funds into more productive areas.
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   Interview: Thinking SmartWith education a key priority, Labor's spokesman Michael Lee will emerge as a key player in the upcoming campaign. Unions: In the SpotlightThe Public Education Convention placed the spotlight firmly on the performance and prospects of our federal politicians. Campaign Diary: Election Form GuideSo they're off and racing in the 2001 stakes. Right now it's looking more like a handicap, but we're going along for the ride. Education: Applying the BlowtorchVeronica Apap reports on how teachers are planning to elevate education in the upcoming federal campaign. History: Australia�s OrwellStephen Holt argues that the life of Jim Maloney contained echoes of the literary legend's own political journey. International: Brazil Loses Child Labour Warrior The global trade union movement against child labour has lost one of their brightest forces to a brutal assassination. E-Change: 3.4 The New GovernanceIn the last instalment in their series on technological change, Peter Lewis and Michael Gadiel look at the challenges politics has yet to meet. Satire: Qantas Denies New $7770 Domestic Fares 'Exploitative'Australia's largest domestic carrier Qantas has rejected suggestions that it's new $7770 fares between Sydney and Melbourne are taking advantage of the airline's recently inherited monopoly. Review: Dark Music for Dark SoulsThe term Industrial Music represents a wide variety and coalition of musical forms, Adam Lincoln explains.
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