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March 2006   
F E A T U R E S

Interview: Organising In Cyberspace
Workers Online speaks to the ACTU's Union Organiser of the Year, Greg Harvey from the RTBU, who has been using cutting edge ways to communicate with a blue-collar workforce spread across five states.

Industrial: How Low Is Low
Neale Towart looks at the much hyped link between minimum wages and employment

Industrial: Cloak and Dagger
The Howard Govwernment has begun rolling out workshops to inform employers on how to use WorkChoices. Sean Ambrose sneaked through the doors for Workers Online.

Unions: Bad Medicine
Nathan Brown reports on how Australia Postís dodgy Faculty Nominated Doctor system is leaving sick workers feeling worse.

History: Right Turn, Clyde
Bob Gould believes news of Clyde Cameronís demise may be premature

Economics: Long Division
Kenneth Davidson looks at a successful political strategy

International: Union Proud
A University of California librarian calls for union labels to increase worker visibility

Politics: Howardís Sick Joke
Phil Doyle looks at an attack on one of the great achievements of the union movement

Indigenous: The year of living dangerously
That mob in parliament house seems to be hopelessly out of touch with Indigenous Australia. So much so, that Graham Ring wonders if the House on the Hill is becoming a Ďcultural museumí.

Review: Lights, Camera, Strike!
Mandrake the Electrician has been down to the video store over the summer and rounded up the Top Ten Union Movies of all time.

Culture: News Front
If the owners are selling off papers, perhaps the unions should buy them says Mark Dobbie.

C O L U M N S

The Soapbox
Australian Fascism
Rowan Cahill critiques Gerard Hendersonís unique take on history

Parliament
Westie Wing
Will Westie's Wings be clipped, or will the Hills Angels repent and deliver?

The Locker Room
The Heart Of The Matter
Phil Doyle rolls up the red carpet and celebrates the death of an old foe

E D I T O R I A L

Home Truths
The truth has been breaking out in all sorts of strange places this week.

N E W S

 Wipeout: Minchin Surfs New Wave

 Scoop-idity: How The Truth Was Nicked

 Howard's Bastard Under Lock and Key

 Bank Shops Skilled Workers

 Debnam Dogs on Libs

 Jacko: "I'm Bad"

 Computer Strike Could Crash System

 Builders' Cleavage Strikes Gold

 Andrews Cops Legal Buffeting

 Brough Love for Women

 CFMEU Aids Escape

 Hunt on for Asbestos Crims

 Unions Counsel Queen

 Guests Get Pizza Topping

 Download a Pollie

 Activist's What's On!

L E T T E R S
 Howard, My Part In His Downfall
WHAT YOU CAN DO
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Union Proud


A University of California librarian calls for union labels to increase worker visibility

The American labor movement has been plagued by an "image problem" for a long time, and it's gotten worse in recent years. Working people, as a class, are largely invisible. Public consciousness of the gains made by working people--gains that benefit the broad social order--are taken for granted or being dismantled.

One way to stake out union turf--that's as old as organizing itself --is the use of graphics as union labels. All trade unions developed a logo that identified their trade sector as well as organizational name. The logo of the International Brotherhood of Teamsters, formed in 1903 with the amalgamation of the Team Drivers International Union and the Teamsters National Union, still bears two stylized horses, and the International Association of Machinists display the square and calipers of their trade.

Few students going to school are aware that their teachers, or their librarians, or their office clerks are union members.

Some unions were better positioned than others to promote their label by virtue of the nature of their craft: A union butcher might only be able to point to a sign mounted in his shop, while a printer, or cigarmaker, or a garment maker could affix a union label on almost every product that went out the shop door. The Operative Plasterers' and Cement Finishers' International Association placed stamps in the sidewalks we use every day, with information not only about the union and local, but the number of the master finisher who handled the work.

The benefits of labeling were numerous. According to the 1957 book, Printers and Technology: A History of the International Printing Pressmen and Assistants' Union, the union label has at least five purposes:

* It protects against anti- or non-union shops that might otherwise profess union working conditions.

* It publicizes value to induce customers to buy union-made products.

* It signals good workmanship and quality standards.

* It serves as a badge of union prestige to attract new members.

* It warns against trespass by competitive unions.

These days it's harder for unions to stamp their work, but it's not impossible. With all the bad press that organized labor has been getting, one tool that can be used to fight back is expanded public visibility. Few students going to school are aware that their teachers, or their librarians, or their office clerks are union members, except for the occasional strike or labor action. It's time that we reclaim the turf, and take advantage of every opportunity to let the public know that union members make these institutions work. Members can, and should, add a "produced with AFT labor" stamp on their work (as in example below).

As long as the union stamp refers to the actual object--a Web page, a classroom assignment that you've copied yourself--this is perfectly appropriate. It is not right (or legal) to imply union labor for processes that are not--a handout reproduced at a local Kinko's should not have such a label, even if created by a union member.

This distinction is important. It's long been the case that proper labor practice meant that those wishing to get documents reproduced had four choices:

* Printing jobs at a shop that uses the label--or "bug"--of the Allied Printing Trades;

*Using a shop with workers represented by a printing trade union such as the Graphic Communications International Union (GCIU), who use their own bug;

* Having duplication done by an AFL-CIO affiliate that had in-house printing capabilities such as the Operating Engineers or the Office and Professional Employees; or,

* A fallback position of putting a "labor donated" statement at the bottom.

But times have changed, and the technology and the labor movement are not what they were 50 years ago. The Allied bug was technically supposed to go only on items that are produced from beginning to end with union labor--which included typesetting and camerawork. These days, almost every job run by a commercial print shop arrives as an electronic file with scanned photographs, work rarely done by printing union members--yet the Allied bug goes on the printed piece. The GCIU, suffering declining membership, was recently absorbed by the Teamsters, which is now no longer affiliated with the AFL-CIO.

New tools for content creation and distribution now make it possible for a single union member to create a Web page seen by millions or crank up an office copier and generate hundreds of color flyers. Work like this can and should carry a union label. Expanding the creative use of union labels should be seen as a valuable tool for raising union visibility and rebuilding a labor-friendly environment.

--Lincoln Cushing, a librarian at UC Berkeley's Bancroft Library and an active member of his local, AFT 1474 University Council, previously worked in a union print shop for almost 20 years.

This article first appeared in California Teacher (Nov/Dec 2005), the newspaper of the California Federation of Teachers, AFT, AFL-CIO.


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