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| Issue No 28 |  |
27 August 1999 |
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NewsShock New Stats! Readers Desert Newspapers
Readership of newspapers have plummeted in the past 20 years, with circulation levels dropping from more than 50 per cent of the population in 1974 to less than 25 per cent today.
The alarming statistics, produced by the Audit Bureau of Circulation show that readership has reached crisis levels, particularly amongst the young. And in a warning to newspaper editors, Morgan Research shows that the credibility of journalists is very low, as is the public confidence in the content of newspapers. Despite desperate attempts to win back readers through giveaways, semi-clad models and lotto draws, newspaper chiefs appear to be unable to halt the decline. Worse still, they appear at a loss to come up with any new ideas to re-establish their relevance. From a peak of more than 80 per cent readership in 1947, levels have steadily fallen as the population has increased. By 1996 newspaper sales in Sydney had dropped below one million for the first time, a decline of one third in 22 years. Despite the steady rise in population the Sydney Morning Herald sold fewer papers in 1996 than in 1947. While some newspaper bosses argue that technological and structural change such as the advent of television may have contributed to the decline, they can not walk away from the fact that readers are talking with their feet and finding alternate sources of information. And with new technologies like the Internet on the rise, things can only get worse for the editors and their hacks. One can only wonder if the current newspaper bosses will be condemned to preside over a dying medium....
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   Interview: Talking TurkeyA full transcript of an important interview with the Minister for Workplace Relations, the Hon Peter Reith. Politics: What Reith told the ILOWorkers Online has recevied a transcript of roving statesman Peter Reith's talk to the ILO in Geneva. This one's not satire. Unions: What the Workers SaidActor Di Smith was one of nine ordinary workers who addressed this week's rally. Here's what she had to say. International: Cancelling the DebtSign this Jubilee 2000 email petition now and tell the world's most powerful leaders to cancel the unpayable debts of the world's poorest countries by the year 2000. Environment: Greens, CFMEU call for Action on Ceiling DustResidents and workers, associated with houses damaged in the freak hail storm that hit Sydney earlier this year, may have been exposed to harmful levels of toxic materials found in the ceiling dust of the damaged buildings History: Eveleigh Railway Workshops celebration Former workers and their families from the historic Eveleigh Railway Workshops in inner-Sydney are holding a picnic reunion and folk music festival on the site this Sunday. Republic: Does the Republic Need a President?It seems inevitable that Australia will eventually become a republic but do we need a president? Satire: Liberals May Need to Sell of More of Telstra'We're running low in key marginals,� says Alston Review: A Kind of ViolenceExtracts from Yosi Berger's new book, telling the real stories behind workpalce safety.
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