|Issue No 17||11 June 1999|
Local Music on Radio - Make it the Law!
The MEAA has called for local music content levels on commercial radio to be set by law, claiming self-regulation has failed.
In a discussion paper prepared for the Federation of Australian Radio Broadcasters (FARB), the Alliance argues that commercial radio stations have not delivered on local content levels since formal regulation was lifted in 1992.
"Since 1992 there have been only marginal increases in Australian music content within some commercial broadcasting formats and real declines in others since self-regulation has been introduced," the submission says.
"Self regulation has not achieved the flexibility and fairness promised," the submission says.
The review follows the federal government's recent decision to allow parallel importations, a move that has flooded the market with cheap imports and pirated recordings.
MEAA argues that in this environment support from the local radio broadcasters is more important than ever in an industry that employs an estimated 10,000 people.
"Creative and commercial success on both a national and international basis is impossible without the assistance of commercial broadcasters. Indeed without widespread airplay it is unlikely that an Australian artist will chart let alone have a national hit.
"And unless there is guaranteed airplay there is little, if any, incentive for major record companies to record and promote Australian artists"
For more details content Megan Elliott at [email protected]
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Last Modified: 15 Nov 2005